Landing page – a/b testing – Unbounce

One thing I learned from this lecture from Founder Institute’s Adeo Ressi is that there are such things as landing pages and a/b testing. If you have no idea of what I’m talking about (that was me before watching the video) worry not my dear friend, as I shall explain briefly.

Landing page: Is the page you are directed to after you click on an advertising.
a/b testing: Is a marketing strategy where you try different landing pages (thus the a and b… however you can test as many as you like) to see which one resonates better with your target audience (as indicated, for example, by the number of people that add their email to the list).

This sounds complicated, but this is why Unbounce is so genious. They make this process incredibly simple to implement. So if you decide to visit you will be directed to either of 2 landing pages. Unless you change to a different IP address you won’t be able to see the other one. One is more informative and descriptive, the other one is more provocative.

I haven’t used ads yet (it is a bit scary to spend money in ads… but I will do it eventually), so I can’t tell which page has a higher conversion rate (rate at which users will provide their emails, which is my objective at this point in time).


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